Another quality KLM wants to portray: how reliable (Betrouwbaar in Dutch) the airline is. It’s all in its slogan. It’s almost poetic: “Ain’t No Mountain High Enough” by The Supremes, the rock-solid hymn to love, along with a rock-solid flying V formation of swans, is all it takes to portray this. Keep your eyes wide open for the unexpected morphing effect at the end!
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